The Future of Marketing
Schedule
July 4th:
This day will be dedicated to learning all the basics of AI and social media marketing. You will gain a lot of knowledge that you will need on day two for creating your own campaign.
| Time | Subject | Lecturer | Location |
|---|---|---|---|
| 09.00-10.00 | Introduction → Get to know each other | Dr. Emily Hartman | Room 1314-0026 → Harmony complex |
| 10.00-11.30 | The basics of AI in marketing | Guest lecturer: Alexander Klöpping | Room 1314-0026 → Harmony complex |
| 11.30-12.00 | ☕ Coffee Break | ||
| 12.00-14.00 | Ethics of AI | Guest lecturer: Jarno Duursma | Room 1314-0026 → Harmony complex |
| 14.00-15.00 | 🍽 Lunch break | ||
| 15.00-17.00 | Social Media: Algorithms and Engagement | Guest lecturers: Tess scholte and Britt Messing | Room 1314-0026 → Harmony complex |
| 17.00-18.00 | Closing the first day | Dr. Emily Hartman | Room 1314-0026 → Harmony complex |
July 5th:
Today will be all about creating your own campaign. The first few hours you will have another lecture where you will learn about influencer marketing and then you will get to work on your own campaign.
| Time | Subject | Lecturer | Location |
|---|---|---|---|
| 09.00-09.30 | Recap day 1 | Dr. Emily Hartman | Room 1314-0026 → Harmony complex |
| 09.30-11.30 | Influencer Marketing & AI Influencers | Guest lecturer: Anna Nooshin | Room 1314-0026 → Harmony complex |
| 11.30-12.00 | ☕ Coffee break | ||
| 12.00-14.00 | Creating own campaign | In groups | Room 1314-0026 → Harmony complex |
| 14.00-15.00 | 🍽 Lunch break | ||
| 15.00-16.30 | Presenting the campaigns | Dr. Emily Hartman | Room 1314-0026 → Harmony complex |
| 16.30-17.30 | Closing day 2 together | Dr. Emily Hartman | Room 1314-0026 → Harmony complex |
| 17.30-19.30 | Handing out certificates and a closing drink | All lecturers | Academy building |