The Future of Marketing

Short description of the course

In a time where AI and social media are rapidly changing the marketing landscape, this two-day summer school offers in-depth insights into the opportunities and challenges of AI-driven marketing and social media strategies.

This course is organised by Groningen University Institute for the Development of Education. You can find all the information about the organisation behind this programme here.

The course consists of different subjects in which Guest speakers are going to teach you more about social media and AI in marketing.
What is exciting is that there will be some well known Dutch influencers and AI experts that will tell you all about their experiences and how they got succesfull in their field.

The first day will mainly consist of attending lectures and learning all about AI and marketing. On day two you will work in groups to create campaigns, focusing on the use of AI and how to best attract attention to your campaign.

When you finish the two day course, you will receive a certificate that proves your knowlegde in the field of marketing and AI.

Catering during the course

During the two day program, lunch is included and served in the canteen of the harmony building or acedamy building. If you have any dietary preferences, please let us know in your registration email. If you are vegetarian or vegan, that is no problem. There will always be vegan/vegetarian options served in the canteen.

Looking for sponsors

We are still looking for companies that would like to sponsor this course. If you are interested, feel free to send us an email.