The Future of Marketing

Some topics covered in this course

• The role of AI in modern marketing strategies.
• The dangers of AI and how to ethicallty work with it.
• Social media algorithms and audience targeting.
• Influencer marketing.

Learning outcomes

By the end of this course, students will be able to:

• Understand how AI and machine learning influence digital marketing and social media strategies.
• Analyze and apply AI tools for content creation, customer interaction, and campaign optimization.
• Understand the ethical considerations of AI in marketing and social media.
• Evaluate the effectiveness of AI-driven marketing strategies based on data insights.

Assessment form

The course includes a mix of theoretical insights and practical applications.

Assessment is based on:

• Participation & Discussions (20% of total grade) → Engaging in debates on AI ethics and case studies.
• AI Marketing Strategy Workshop (50% of total grade) → Creating an AI-driven social media campaign.
• Final Presentation (30% of total grade) → Pitching a social media marketing strategy using AI tools.

Literature for this course 📚

• Schiessl et al. (2021). Artificial intelligence in marketing: a network analysis and future agenda.
• Labib E. (2024). Artificial intelligence in marketing: exploring current and future trends.
• Iseli F. (2021) Social media for small business : marketing strategies for business owner.