Programm

Day 1 - July 4th: The foundation of storytelling

10.00 - 10.30 AM: Welcome & coffee!
10.30 - 12.00 AM: Session 1: The psychology begin storytelling

• By Dr. Emily Hargrove
• Why stories are more effective than facts in communication
• Storytelling frameworks: Hero’s Journey, Hook-Story-Offer

12.00 - 13.00 PM: Lunchbreak
13.00 - 15.00 PM: Session 2: Brand storytelling in action

• By Anna Whitmore
• Case studies: how brand like Nike and Airbnb use storytelling
• How storytelling builds brand loyalty

15.30 - 17.00 PM: Workshop: create your own brand story
17.00 - 18.00 PM: Networking drinks

Day 2- July 5th: Social media & digital narratives

10.00 - 10.30 AM: Coffee & introduction
10.30 - 12.00 AM: Session 3: social media storytelling

• By Prof. Daniel Keaton
• How brands craft short and impactful stories on Instagram & TikTok
• Influencer storytelling: collaborations and authenticity

12.00 - 13.00 PM: Lunchbreak
13.00 - 15.00 PM: Session 4: Ethical & persuasive storytelling

• By Mark Ellison
• How to build trust through storytelling
• Ethical dilemmas in marketing and branding

15.00 - 17.00 PM: Final challenge: Create a social media campaign and pitch this to the group
17.00 - 18.00 PM: Wrap-up & certification ceremony
21.00 PM - late: Closing party! Get your free welcome drink!