Lecturers
Meet the lecturers during summer school!
At The power of storytelling: brands & social media, we’ve gathered a team of top experts who live and breathe storytelling. From the psychology behind why stories captivate audiences to the secrets of crafting viral social media narratives, our lecturers bring years of experience from academia and the industry.
Dr. Emily Hargrove
A cognitive psychologist specializing in narrative persuasion. With a PhD in communication psychology, she has worked with major brands to refine their storytelling strategies. Her research explores why humans connect more with stories than raw facts, making her the perfect guide to the psychology behind storytelling.
Anna Whitmore
A brand strategist with over a decade of experience in advertising. She has helped brands like Nike and Airbnb craft compelling narratives that resonate with audiences worldwide. Her session will dive into case studies and brand storytelling techniques.
Prof. Daniel Keaton
A digital marketing expert and professor at the University of Amsterdam. With a strong background in social media analysis, he specializes in how brands create engaging and impactful narratives on platforms like Instagram and TikTok.
Mark Ellison
A leading ethical marketing consultant who advises companies on responsible branding. He will address ethical and persuasive storytelling, helping participants understand how to build trust while navigating the complexities of digital marketing ethics.
© 2025 Organized by the Groningen University Institute for the Development of Education
Chamber of Commerce number: 13.57.92.468
Chamber of Commerce number: 13.57.92.468