Description

What to expect:

In just two days, you’ll dive deep into the world of brand storytelling — from psychology to social media. Discover why stories stick, how global brands use narrative frameworks to win hearts, and how to craft your own brand voice.

Through interactive sessions and real-world case studies, you'll build storytelling skills you can apply instantly. All sessions are held in English and designed to be interactive, creative, and practice-oriented.

Expect a dynamic mix of lectures, creative workshops, and a final hands-on challenge where you design a full storytelling campaign. You’ll leave with a certificate, a creative portfolio piece, and the confidence to tell stories that matter.
Participants will receive a certificate upon completion. Lunch and drinks are provided on both days. The course is free for RUG students and costs €75 for external participants.

Assessment:
Final creative assignment — pitch your story-driven brand campaign to the group.

Literature:
Moin, S. M. A. (2024). Storytelling in Marketing and Brand Communications. https://doi.org/10.4324/9781032689548
Frost, R., Fox, A. K., & Daugherty, T. (2022). EMarketing: Digital Marketing Strategy. Routledge.
Lambert, J. (2002). Digital storytelling: capturing lives, creating community. https://ci.nii.ac.jp/ncid/BB04007432

An impression from last year's summer school: