Meet the experts in Crisis PR
Our guest lecturers are top professionals in Crisis Communication, Reputation Management, and Corporate Strategy. Learn from the best as they share real-world case studies, practical insights, and strategies for managing public perception in times of crisis.
Dr. Timothy Coombs
Professor at Texas A&M University | Crisis Communication & Situational Crisis Communication Theory (SCCT)
Dr. Coombs is one of the leading scholars in crisis communication and public relations. His Situational Crisis Communication Theory (SCCT) is widely used in corporate and governmental crisis responses. He has advised companies on handling high-profile reputational threats and authored numerous academic papers on crisis management.
Melissa Agnes
CEO of Agnes + Day Inc. | Crisis Management Strategist & Author
Melissa Agnes is a globally recognized crisis communication expert, keynote speaker, and author of Crisis Ready: Building an Invincible Brand in an Uncertain World. She has worked with Fortune 500 companies, government agencies, and nonprofits to develop proactive crisis communication strategies that protect brand reputation.
Dr. W. Timothy Sellnow
Professor at the University of Central Florida | Risk and Crisis Communication
Dr. Sellnow specializes in risk and crisis communication, focusing on how organizations and governments communicate during crises. His research on public messaging during natural disasters and corporate crises has been instrumental in shaping best practices in the field.
Dr. Benoît Dupont
Professor at the Université de Montréal | Cybersecurity & Digital Crisis Management
Dr. Dupont is a leading expert in crisis communication related to cybersecurity and digital threats. His research helps organizations respond to data breaches, cyberattacks, and misinformation crises. He has consulted for major corporations and government agencies on crisis preparedness.